For industrial equipment manufacturers and dealershipsYou built something real. Now scale it with clarity, discipline, and durability.
Crosspoint works alongside owners and CEOs of industrial equipment businesses to close the gap between where the business is and what it needs to become.
3×
Inc. 5000 companies under Tim's leadership
20+
Years inside industrial equipment at the executive level
Both
Founders with direct operating experience in this industry
One
Integrated firm covering strategy, leadership, brand, and commercial execution
Most industrial equipment businesses don't stall because the people aren't working hard enough.
They stall because the systems, structure, and leadership that built the business can't carry it to the next level.
That's not a character flaw. It's a transition problem. And it's exactly what Crosspoint exists to solve.
OUR WORKThree interconnected challenges. One integrated approach.
Crosspoint delivers its work through advisory and consulting engagements, The CEO Fellowship™, and proprietary systems built and refined through real client work. Each addresses a different layer of what scaling industrial equipment businesses actually require.
Advisory & Consulting
We work directly alongside owners and executive teams — diagnosing root causes, building the structures a growing business requires, and strengthening the team's capacity to lead and execute. This is not a report and a handoff. We get into the business and stay until the work holds.
The CEO Fellowship™
A highly curated peer community for CEOs of independent industrial equipment dealers and manufacturers. Small groups. Strict confidentiality. Professionally facilitated. Built for leaders who value depth over volume and substance over noise.
Proprietary Systems
The Strategic Bearing™. The Clarity Compass™. Brand Reality Discovery™. These are not frameworks we hand off — they are tools we have built, refined through client work, and deploy as an active part of how we engage.
How We Think About This WorkClarity. Discipline. Durability.
These are not values on a wall. They are the three things every scaling industrial equipment business actually needs — and the three things most at risk as complexity increases.
Clarity
Reducing complexity to what actually matters. Sharp strategy, explicit priorities, defined roles and accountability, sound judgment at moments of consequence. Our work helps leaders separate signal from noise and make decisions from confidence rather than urgency.
Discipline
Translating insight into consistent action. Most leaders know what should change. The harder problem is sustaining follow-through as pressure and pace increase. Discipline turns clarity into results and prevents organizations from cycling through the same problems year after year.
Durability
The capacity to scale without breaking the business or the leader. Growth increases strain on systems, teams, and decision-making. Durability means building leadership capacity and organizational systems that hold up over time and through cycles — so success lasts, not just accelerates.
Tim & Carmen KubistaWe don't arrive with generic frameworks. We arrive having already paid the tuition.
Tim Kubista
Co-Founder, Crosspoint Performance & Leadership
Carmen Kubista
Co-Founder, Crosspoint Performance & Leadership
Crosspoint is led by Tim and Carmen Kubista — partners with distinct and deeply complementary capabilities who have both worked inside industrial equipment companies at the executive level.
Tim has spent his career building and leading sales organizations, designing dealer and distribution networks, and driving the operating discipline that shows up in margins, not just meetings. Three companies under his leadership have earned positions on the Inc. 5000.
Carmen works at the intersection of brand, organizational leadership, and executive communication. Her work inside industrial equipment companies has ranged from competitive positioning and go-to-market strategy to organizational alignment and building high-performing teams.
Most advisors bring depth in one discipline. Crosspoint brings genuine depth across the full breadth of what a scaling industrial equipment business actually requires — strategy and structure, leadership and culture, brand and commercial execution. That combination is rare. And it is what makes the work durable.
Now FormingA peer community built for the industrial equipment CEO. Finally.
The Crosspoint CEO Fellowship is a highly curated peer group for CEOs of independent industrial equipment dealers and manufacturers. Groups are small, carefully composed, and built on confidentiality. Sessions are professionally facilitated by Crosspoint — not left to run themselves.
Most peer forums weren't designed for this operating reality. The CEO Fellowship was.
The founding group is forming now for a mid-2026 launch. Membership is by invitation and mutual fit only.
Advisory & ConsultingWhen the business needs more than a peer community.
Crosspoint's direct advisory and consulting work engages owners and executive teams at the point where the gap between where the business is and what it needs to become is widest.
We work alongside leadership to diagnose root causes, build the structures and systems a growing business requires, and strengthen the team's capacity to lead and execute. Not a report and a handoff — we get into the business and stay until the work holds.
The CEO who is still operating like the person who built the business.
Not yet leading like the person the business now requires. Still in the weeds, still the most capable person in the room, and the organization has quietly organized itself around that.
The organization that has outgrown its systems, structure, and people.
But hasn't yet built what comes next. Roles unclear. Accountability inconsistent. No real operating cadence. Growth making all of it worse.
The sales or distribution model with no real engine behind it.
Revenue running on relationships and inbound demand the company didn't create, with no defined process, no channel accountability, and no system for building what comes next.
Areas of work: Strategic direction and scaling discipline — organizational structure and accountability — leadership development and culture — commercial strategy and channel effectiveness — brand, positioning, and go-to-market strategy.
Most capable leaders are carrying too much, alone, for too long.
It doesn't have to be that way.
If any of this sounds familiar, you're exactly who we built Crosspoint for.
Whether you're evaluating the CEO Fellowship, considering an advisory engagement, or simply want to understand if there's a fit — we'd welcome a conversation.