The Crosspoint CEO Fellowship™ brings together small groups of non-competing CEOs across North America for honest conversation, shared operating intelligence, and peer perspective grounded in the realities of this industry. Cohorts are carefully composed by business type, with dealers grouped together and manufacturers grouped together. The founding group is launching dealer-first.
Now Forming - Founding Group 2026A peer community built for industrial equipment dealers and manufacturers.
Most peer forums weren't built for your operating reality.
General CEO peer groups bring together leaders from very different industries, often with little overlap in operating reality. The decisions facing an independent industrial equipment dealer or manufacturer, around channel strategy, service profitability, labor, capital deployment, inventory, and growth, are too consequential to be treated as background context.
Peer groups built for PE-backed companies are different in another way. They reflect a different ownership structure, different governance, and a different decision environment than most independent industrial equipment businesses operate within.
That leaves many independent industrial equipment CEOs without a peer environment built for the realities of the businesses they actually lead.
The Crosspoint CEO Fellowship™ exists to close that gap with a peer community designed specifically for this industry.
““There’s a whole level of dealers trying to avoid private equity. PE has the resources and the infrastructure. We don’t. What’s in it for this group is figuring out how to keep scaling—and stay independent doing it.””
The Fellowship is limited to North American CEOs, owners, presidents, and other CEO-equivalent leaders with full P&L accountability and final decision authority at independent industrial equipment dealerships and independent industrial equipment manufacturers (OEMs).
Built for a specific kind of leader.
Founder-led or closely held ownership
These leaders carry both operational responsibility and ownership risk. Decisions are more personal, more complex, and more consequential than in institutionally owned environments.
$20M+ in annual revenue
Organizations that have outgrown informal management but have not yet built the leadership structure, operating discipline, and infrastructure of a larger enterprise, creating a real need for peer insight and disciplined leadership.
Complex operations
Multi-location businesses, service and labor intensity, regulatory exposure, and growing leadership teams. Execution discipline and organizational clarity directly impact performance.
Committed to scaling while preserving independence
These leaders want to strengthen structure, systems, and leadership without selling control, diluting values, or losing what made the business successful.
The CEO Fellowship™ is intentionally selective.
The CEO Fellowship depends on candor, preparation, and full engagement from every member. To protect that standard, membership is by invitation and mutual fit only.
The Fellowship is designed specifically for independent leaders of industrial equipment dealerships and manufacturers, and is not the right fit for:
Functional executives without full P&L accountability
CEOs of private-equity-backed companies, who typically already have formal governance, investor oversight, and advisory structures that serve a different purpose
Leaders primarily focused on near-term exit engineering
If this sounds like your situation, we encourage you to seek out a community better aligned with your needs.
An annual rhythm designed for how CEOs actually lead.
The Fellowship follows a deliberate annual rhythm that combines in-person depth with meaningful engagement throughout the year. It is built to respect the realities of a CEO’s schedule while creating the consistency, trust, and continuity that real peer value requires.
In-Person Experiences
The Altitude Experience™
A 2–2.5 day Crosspoint-hosted leadership experience at a premium destination. Designed to help CEOs step above day-to-day demands and examine the leadership realities beneath the business issues. Spouses and partners are encouraged to attend. Members leave with greater clarity, stronger peer relationships, and renewed perspective on both their business and their role.
Peer-Hosted Forum
A 1.5 day working forum hosted by a member organization. The group spends time in a real operating environment, then engages in structured peer discussion focused on shared challenges, recurring patterns, and practical insight that can be applied immediately. Hosting rotates among members and is optional.
Virtual Engagement
Peer Working Sessions
3–5 facilitated virtual sessions per year focused on the real operating and leadership issues members are navigating now. These are not check-ins. They are structured working sessions designed to surface patterns, pressure-test decisions, and help move members forward.
Learning Sessions
3–5 optional sessions led by Crosspoint on leadership and operating best practices, shaped by member needs. Up to two additional leaders from a member’s organization may attend.
Representative Topics
Representative topics include growth and product decisions, commercial effectiveness and channel strategy, cost structure and margins, people and leadership capacity, organizational strain, systems and infrastructure, risk and compliance, and ownership, ESOP, and succession considerations.
Benchmarking & Performance Insight
The Fellowship will incorporate anonymized, aggregated financial and operating benchmarks built on consistent definitions. Benchmarking is used to surface patterns, sharpen discussion, and strengthen decision-making.
Small by design. Curated by necessity.
Each Fellowship group is capped at seven members. That size is intentional. It creates the conditions for trust, candor, and real value to build over time.
““In broader peer groups, too much of the conversation is spent getting others up to speed before the discussion becomes truly useful. What I needed was a smaller, more relevant group with people who already understand the operating reality.””
These peer groups are large enough to provide meaningful diversity of perspective and small enough that every member is fully known, consistently heard, and meaningfully challenged. There is no room to coast, and no reason to.
Groups are composed of non-competing organizations, aligned by business model—dealerships with dealerships, OEMs with OEMs—so that peer comparisons are meaningful and insight is immediately transferable.
Membership requires execution of a formal confidentiality and non-disclosure agreement. No-poaching provisions apply. What is discussed in the Fellowship stays there.
More than advice. A fundamental shift in how you lead and operate.
Better judgment on the decisions that matter most
Through facilitated peer dialogue, members sharpen how they think about major decisions; not just what to do, but why, when, and what to stop doing.
Practical peer intelligence grounded in shared reality
Insight from leaders running the same kind of business you run. When a peer has already navigated the decision you're facing, whether it's a software selection, an insurance gap, or a channel conflict, you don't start from scratch.
Clarity on where to focus leadership energy
A stronger sense of what requires your attention and what can be delegated, redesigned, or released, reducing noise, second-guessing, and wasted effort.
Leadership capability that scales with the business
The Fellowship treats leadership as a discipline and a system. Members strengthen their ability to work on the business, not just in it, and to evolve their role as complexity grows rather than becoming the bottleneck.
A trusted space that most CEOs know they need but few have
Protected time and structure for reflection, peer challenge, and perspective, built into the year rather than left to chance.
Interested in exploring fit for the founding group?
The value of the Fellowship comes from what experienced CEOs surface when they engage candidly with one another. But that value rarely surfaces on its own. Most peer groups leave the best insight in the room, unrecognized, undeveloped, and unconnected to the decisions that actually matter.
Crosspoint facilitates every session with intention: shaping the agenda, preparing members in advance, synthesizing what the group surfaces, and carrying key insight forward. That is the difference between a peer group that generates conversation and one that produces real clarity, traction, and lasting value.
Peer value, professionally facilitated.
Designed for real commitment, not casual participation.
The CEO Fellowship is structured as a 12-month commitment, with renewal expected as trust deepens and shared context builds. Value compounds over time, and continuity of membership is essential to preserving the depth and effectiveness of the group.
Membership requires full participation: prepared, candid, and engaged at every session. Passive attendance is not compatible with what this community is designed to be.
Investment: The founding group fee and annual membership structure reflect the level of facilitation, curation, and sustained engagement the Fellowship requires. Pricing is shared in the initial conversation.
Led by operators who know this industry from the inside.
The CEO Fellowship™ is designed and facilitated by Tim and Carmen Kubista, founders of Crosspoint Performance & Leadership. Both have operated inside industrial equipment companies at the executive level, building sales organizations, developing dealer networks, shaping strategy, and leading through the same kinds of complexity, growth, and leadership strain Fellowship members face.
This is not a program built on generic frameworks. It is shaped by real operating experience in the industry.
Founding group seats are intentionally limited.
The founding group is being formed through personal invitation, with emphasis on fit, readiness, and mutual contribution. Founding members help establish the tone, standards, and culture of the Fellowship from day one.
If you have been invited to consider membership, or if this resonates and you would like to explore fit, we welcome a direct conversation.
Submit an inquiry below, or email us directly about the Fellowship.